Front runners of the new Minneapolis sound are Hip Hop artist Envy and R&B vocalist Fancy- the husband and wife duo known together as iLLism. The duo's sound has always been musically robust. iLLism captures the Funk that is the Minneapolis sound and pushes it forward by adding their originality. Through imaginative lyricism and vocals that bring life to every track, iLLism uses personal experiences to express and relate to whoever is listening. They intend to utilize Hip hop and their creative savviness to erupt ideas and emotions that empower their listeners while also making a lasting contribution to the culture.